NJ NETS

Prior to their move to Brooklyn, the Nets were a NBA team located in New Jersey. During the last few seasons before the relocation, work with them included digital marketing surrounding their young core of talent which included Brook Lopez and Devin Harris. This involved website design and development, digital marketing strategies that heavily revolved around custom microsites, video webisodes and management of all related digital properties.

The Nets had been in a rebuilding phase at the time and, therefore, were struggling to keep ticket sales up at the same level as their previous seasons when they were a playoff-caliber team. With the digital marketing mix deployed, we were able to keep website visits consistently trending in the top 13 most visited, with the best weekly rank reaching up to the 3rd most visited website.