DuJour Magazine

DuJour is a luxury lifestyle media brand focusing on fashion, entertainment, art, travel and business for an affluent & influential audience.

The magazine’s existing website had multiple issues ranging from discrepancies in UI design to a lack of a SEO strategy. It was a literal interpretation of the printed publication, where the team could only update the website once a month (in line with their monthly printed releases). The website’s non-existence in Google search results were due to site architecture, lack of proper tags and a keyword strategy.

The approach was to re-design and develop a media-driven website, integrating a CMS where DuJour’s editors and contributors could upload articles and content whenever necessary. Not only was a clean and sophisticated website design provided, but an entire digital strategy that involved an email marketing component and VIP / Loyalty club was also integrated to help elevate brand awareness.

www.dujour.com