APL.DE.AP
Apl.de.ap, known as a member of the world-renown pop group Black Eyed Peas, set a course to build upon his own brand as an artist, in addition to the many initiatives he looked to push forward. This included his own music label, the Apl.de.ap Foundation (his charitable organization), various brand collaborations and a splash into a debut as a solo music artist.
A digital marketing strategy was implemented to help increase brand awareness for him and his initiatives including the development of an entire digital ecosystem for Apl.de.ap. Website design & development, content marketing (social and blog), video production and photography were among services provided.
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Apl.de.ap - Be Music Video
Apl.de.ap x Philippines Department of Tourism Music Video
